Vehicle wraps are everywhere, you can't drive down a street in America without seeing a vehicle with some sort of graphics on it. So what has caused this massive trend of wrapping vehicles with advertising? In this week's Buzz, Wrap Hive will break down the facts and fiction of vehicle wrap advertising and why this trend is here to stay.
Recent studies have shown that vehicle wrap advertising is the most cost effective form of advertising on the market today. This statistic is based on an OAAA study saying that mobile advertising reaches more consumers at a lower cost per thousand impressions than any other form of advertising. The study estimates that a vehicle wrap costs around 4 cents per thousand impressions, while other forms of advertising cost significantly more. It is estimated that outdoor signage cost around $3.50 per thousand impressions and newspaper ads cost around $19.70 for that number of impressions. It is noted that one wrapped vehicle will net between 30,000 and 80,000 impressions per day, depending on how far and where the car is driven. All in all, it is estimated that cost to be less than $44 per million impressions. This is obviously a bit more visibility than is possible in Wrap Hive's home town of Kalispell, Montana but nonetheless, these are impressive statistics.
Now that we've gotten all the technical figures out of the way, let's break it down into terms that everyone can understand. First of all, the cost of a vehicle wrap is a one time affordable price, typically ranging from $1000- $3000. If you go to a professional (Like Wrap Hive in Kalispell, MT) the longevity of your wrap can be anywhere from 5-7+ years. This lifespan is all dependent on how your care for your wrap, the climate in which you live, and the quality of the install. So for a low up front cost, you get multiple years of mobile advertising that nets you thousands of views every single day. Compared to traditional advertising routes such as billboards, newspaper ads, radio and tv, it is a no brainer which advertising route is the most effective for the price.
Ok so you're convinced, getting a vehicle wrap is the way to go for your business. Now what? How do you find a wrap shop that is going to give you a fair price and a quality product? Well looking at the first shop to pop up on your Google search is not always the way to go. Look over reviews, visit the shop and speak with the owner or staff. Ask for portfolio examples, what materials they are using and if they have any special training or certifications. A quality shop should have an answer to every question you have and be able to speak about the process of wrapping your specific vehicle, pointing out challenges, extra costs and giving you a tentative schedule and price.
A good shop won't try to force a certain design or a specific plan down your throat. Another great thing about a vehicle wrap is the flexibility to fit any budget. Wrap Hive in Kalispell, MT focuses on working with small businesses to maximize their marketing budget. What this means is that sometimes a full wrap is not the right choice, often a partial wrap and decal package can be just as effective and come in at half the cost of an elaborate full wrap. It's all about your budget and your goals, Wrap Hive is here to help you get the most out of your dollar and make sure that your vehicle graphics are the effective form of advertising that you need to grow your business. Let's work together on your next wrap project and let Wrap Hive bring a BUZZ to your business! Give us a call today for a free quote. Learn More