LAKESIDE PHYSICAL THERAPY
IDENTITY DESIGN, BUSINESS CARDS
Lakeside/Lake/Polson/Ronan Physical Therapy and their series of affiliates needed a logo that would work for each of their series of offices across Northwest Montana. We worked with the client to create a logo mark that could easily transition from Lakeside PT, to Lake PT, Polson PT, and Ronan PT. The client wanted an abstract logo design that was different from the typical human figure logos that you see with most Physical Therapy offices. Concepts were focused on including mountains, lakes, and other Montana themed ideas.
In the end, the logo solution combines an iconic mountain shape and the swoop of a wave fresh from the local Flathead Lake. After weighing color options from teals, baby blues and more, we settled on a bold navy and heather grey color scheme that works well with the logo and any supplementary branding that they may need. The flexibility of the logo allows the wordmark name below to be easily changed to accomodate each of the clients sister office locations.
Although the company was eventually renamed and is now under new ownership, the Lakeside Physical Therapy logo and branding is a well balanced, iconic and memorable solution to the clients branding needs.